Spike lee jordans series#

'I've been very blessed with our personal and business relationship over the years. 'I want to give a big thanks out to my main man Money for blessing us,' said Lee. He wears Fort Greene on his sleeve and is still astonished that he and his fellow Brooklynite continue to create these kinds of moments together. With another Jordan sneaker in the tank, the legendary director is more grateful and reflective than he is reserved. EST exclusively at 40 Acres and a Mule in Brooklyn, and pairs will be extremely limited. The launch will take place this Friday, June 16 at 8 a.m. A collection of She's Gotta Have It merch will also be available.

Spike lee jordans series#

The Air Jordan 1s won't be releasing alone either. The filmmaker, who is a huge basketball fan, shares his thoughts on the ESPN series and his own relationship with its star.READ MORE. On the inner tongue, we got a label for 40 Acres and a Mule, and on the side back heel we got the iconic picture of Mars with the Brooklyn bicycle hat.' 'On the tongue it says, '1 of 3,' meaning Mars Blackmon was one of Nola Darling's three lovers, because you had Jamie Overstreet and Greer Childs. He broke down some of the shoe's other key details for us. Brooklyn’s own, Lee, lifts up the Air Jordan 4 in its infamous Fire Red color palette. The never-before-seen black and navy colorway was first teased on Lee's Instagram on Wednesday. However, that doesn’t mean that Peele didn’t have his hand in at least one of the films being recognized this year. In fact, Lee has teamed up with his old friend Money and the Jordan Brand to create a limited edition Air Jordan 1 to mark the film's 30th anniversary. Unlike last year, Jordan Peele doesn’t have a film of his own in the Oscar hunt. A little more than 30 years later, the Air Jordan line is still the most revered in sneakers and She's Gotta Have It continues to be celebrated. 'These are two individuals at Wieden Kennedy who one night decided to go see She's Gotta Have It, and for some reason they came up with the idea of pairing the character I created and played, Mars Blackmon, with Michael Jordan. 'I'd like to give a shout out to Jim Riswold and Bill Davenport,' said Lee. Among her options was Mars, who didn't win out in the end, but clearly left a lasting impression on the silver screen. Lee introduced the character to the world in his 1986 film She's Gotta Have It, a comedy-drama in which a woman named Nola Darling explores relationships with three potential suitors. So, glad to be part of it.' Image via Complex Originalįor the origin of Mars, one would have to trace back two years prior to the first Nike commercial. The world changed after those commercials. 'Those commercials that Michael Jeffrey Jordan and I did changed everything,' Lee told Sole Collector. Together, their on-screen magic not only presented Air Jordans as elite performance tools, but must-have pieces of off-court fashion as well. With unmistakable pro-Brooklyn style and a seemingly endless supply of energy, Mars provided a unique contrast to the calm demeanor of Jordan. After this ad, street and sports cool were fused fast.Spike Lee's role as Mars Blackmon in late- '80s and early- '90s Air Jordan commercials revolutionized the way sneakers were marketed and cemented Michael Jordan's status as an endorsement goldmine.

Air Jordan,' he says as the camera pans down to show him standing on Jordan's shoulders. Do you know how I get up for my game? That's right. 'Do you know who the best player in the game is?' asks Lee, arms resting on the rim. All Jordan wants to do is play basketball, while Lee is obsessed with the trainers. Lee plays his Mars Blackmon character, a motormouth B-boy who appeared in She's Gotta Have It. In 1988, Jordan was paired with Spike Lee in a series of iconic commercials for the Air Jordan 3. The ensuing controversy helped make millions of dollars for Nike. Jordan signed with Nike in 1985 and the Air Jordan followed shortly after, its black and red colouring a new twist that caused it to be banned by the NBA. Run-DMC made trainers cool – even cooler if unlaced – but it was the prodigious Chicago Bulls shooting guard Michael Jordan who turned that coolness into a business phenomenon. T he spread of hip-hop culture has gone hand in hand with the global rise of sportswear and trainers are the touchstone between the two.